Analysis of active recreation and sports services in South Estonia
The South-Estonian Tourism Cluster and the development centres of South-Estonian counties and municipalities in cooperation with Civitta OÜ prepared the “Analysis of active recreation and sports services in South-Estonian”.
The focus of the study is on active leisure and sports services, which deserve systematic and thoughtful product development. The analysis covers businesses in Võrumaa, including Setomaa, Põlvamaa, Jõgeva and Mustvee municipalities, Tartu, Otepää and Valga municipalities. The survey will analyse consumer habits and preferences and the services and service providers in the region, and the results will be used to develop training and development programmes for businesses in the area.
“Analysis of Active Recreation and Sports Services in South Estonia” is a part of the project “Development of region-specific products for South Estonia as a tourist destination”, which is part of the EAS “Destination Development Cooperation Projects” competition. The competition was carried out under the action “Terms and conditions for the award of grants to support the management of the development of tourism products” (approved by the Minister of Foreign Trade and Entrepreneurship by Order No 15-0230 of 30.07.15).
The project involves tourism organisations and networks from Võru County (Setomaa), Valga County (Otepää and Valga municipalities), Põlva County, Jõgeva County (Jõgeva and Mustvee municipalities) and Tartu County. The direct beneficiaries of the project are tourism businesses and service providers in South Estonia. According to puhkaeestis.ee, the approximate number of service providers in the cooperation area is 80 in Jõgevamaa, 90 in Põlva County, 142 in Valga County, 250 in Võrumaa and 565 in Tartu County – a total of 1127.
The period of the project is 31.07.2021-31.08.2023 and the amount of the grant is 216 630 euros.
See the completed analysis here: south-west-est-analysis-of-active-recreation-and-sports-services in Estonia
